Last week was the 50th Life Sciences Trainers and Educators Network (LTEN) conference. It felt like going back 20 years or so - back when LTEN was NSPST, and the gatherings were more intimate. And …
LTEN 2018: Hot and Happy in Phoenix!
Traveling to Arizona in June is like booking a airplane flight to the surface of the sun, except the landings in Phoenix usually work out better. And, you can return. After a few years since our …
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Case Study: Increasing Sales with Patient-Centric Selling
What do you do when you have a mandate to increase sales - AND make your selling approach more patient-centric? Isn't that mutually exclusive? (answer: no!) That was the challenge for one …
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Ramping up for a Global Product Launch
Your product is going global, and sales forces from multiple countries have to get up to speed with customized launch meetings and messaging. Where do you turn for help? Here is how one of …
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Case Study: Global Learning Program
Some of your vendor-partners are great at more limited learning initiatives - but what if you need something with greater breadth and depth, like a global learning program? That's when you need a …
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LTEN 2015 Conference Review: Bright and Sunny
Last night over a glass of wine on our back patio, I gave my wife a glowing report about the LTEN conference (from which I had just returned). And it struck me afresh how upbeat this year's event …
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