***** TODAY’S NEWS Little Pricey Pill: A BusinessWeek slam on the Nexium approach to me-too drug marketing. Pfizer and the Neurontin marketing fraud: $142M please. Head-to-head MS drug …
Pharma Blogging/Tweeting: One or Many?
As more and more pharmaceutical companies dip their toes into social media, one of the issues that surfaces regularly is this: do you put someONE in charge of a blog and/or Twitter account, or do you …
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Pharma eMarketing Roundup 020510
It's that time again - a quick collection of links of interest for pharma marketers who are tracking the eMarketing and Social Media space. Here we go: What's the Point of Health 2.0? (Path of the …
Today’s Top Three in Pharma 012209
Social Networking in our industry*. PharmaExec looks at the use of social networking platforms among physicians. And, an abstract of Manhattan Research's findings (scroll past TOC to read excerpt). A …
The Job Hunt
This is not the most wonderful time in the overall economy, or in pharma, so a lot of folks are looking for jobs - including former employees of both client and vendor/provider companies. We field …
Pharma Marketing this week
Growing number of consumers are rating Rx drugs on-line - Over 60 million adults in the US are using social media applications for healthcare online, and many are speaking directly about products, …