Current world population: 7.8 billion. That’s a lot of humans. But here’s what’s amazing: with that many individuals, there’s actually only one audience you need to reach. Here it is:
Every person you want to reach has a human brain. This organ – our primary audience – wants information a certain way. The human brain wants what it wants the way it wants it.
Know the formula, and your communication gets through. Don’t know the formula, and you’re just more background noise.
So…what’s the secret formula? What fuels high-impact communication?
I have spent over three decades in business trying to decipher this. Doing hands-on selling, branding, and marketing. Consulting, writing, facilitating workshops. Even authoring a book on communications clarity. Believing that there had to be a formula for getting to the point, and getting the point across, in a brain-friendly manner.
All of this work has culminated in what I call the Clarity Formula – a set of brain-science-based shortcuts that will enable you to overcome the barriers to effective communication and collaboration.
One straightforward framework so you can give your audience – the human brain – what it wants, the way it wants it. One recipe for communications success. And here’s the point: what the human brain craves is that you Get To The Point!
Let’s face it – our biggest challenge is a human brain in a constant state of overload. How can our message compete with all that noise and distraction? What’s more enticing – your sales presentation, or Netflix?
The Clarity Formula provides you with shortcuts and “cheat codes” to help you stand out from the noise, break through the barriers, and Get To The Point in all four stages of effective communication:
- Getting Heard – winning at the First Moment of Truth
- Getting Understood – creating shared meaning through Distillation and Definition
- Getting Remembered – crafting the four types of brain-friendly Memory Darts
- Getting Action – getting everyone on the same page with Aligned Summaries
The brain wants what it wants; so, there’s no use fighting it when you can learn the rules. I’ll share with you the brain-based secrets for immediately earning attention, for gaining shared meaning, for quickly acquiring precious memory space, and for encouraging alignment and shared action.
You’ve invested far too much to let your messages fail right at the threshold of an overloaded mind.
I’ve facilitated communications clarity workshops for all sorts of teams – Sales, Marketing, Leadership, Operations, Training – and for all manner of clients, from startups to Top Ten Pharma. Let’s talk about how we can equip you and your colleagues to win at the most important competition of all – getting breakthrough results by getting to the point!
Steve Woodruff (aka the King of Clarity) is a consultant, speaker, and author of the Amazon best-selling book Clarity Wins.