I was having a long talk this week with a business partner about workshops for biopharma sales training.
Back when I was immersed in the technology aspects of training, I didn’t pay much attention to live workshops. But 7 years ago, upon starting Impactiviti, I came to realize how big a role workshops play in our environment.
And, I now facilitate my own workshops, on Vendor and Project Management (as well as some other topics).
There are purely off-the-shelf (standard) workshops, semi-customized standard workshops, and fully-customized workshops. And one of the things I’ve always wondered is this: do off-the-shelf workshops, by and large, truly resonate with the audience and all the surrounding stakeholders? Or are they often too general to really have high impact?
Are fully-customized workshops, perhaps including some up-front assessment and post-hoc impact-measurement, too costly for most needs?
Some material may lend itself to a more off-the-shelf approach, but I’m guessing there are swaths of topics that really need a more custom approach. Which topics are best suited for which approach?
I’d really love to hear which workshops seem to ring the bell best with your customers, and how much customization you feel is needed in most cases. You may not want to leave a blog comment but please send an e-mail to swoodruff at impactiviti dot com with your thoughts. I’m always seeking to better understand what clients need and what seems to be working best.
And if there’s a workshop you need which doesn’t seem to exist, let me know that too! I can try to find a resource…
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