Today’s post will be an amalgam… some interesting recent links on pharma eMarketing/Social Media/selling themes:
Jon Richman (Dose of Digital blog) writes on the FDA approach to DTC marketing, and how that influences social media. Good stuff. Also, Jon has a great slide show up Social Media Principles.
What about those recent FDA warning letters to a bunch of pharma companies about Google search results? Pharmaceutical Executive explores. And, so does the NY Times, in a very helpful article.
Also from Pharma Exec – Retooling the pharma marketing model.
From EyeforPharma – A quantum leap in selling excellence.
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