First, a quick explanation for this post – many of you are aware of another site where I am regularly posting (SteveWoodruff.com), and promoting a service I provide called Clarity Therapy.
It’s a practice I have loved offering over the last few years, and it may become important to you or someone you know. Can you give me a minute to tell you the story of how this Clarity Therapy thing has come about??
In my client-vendor “matchmaking” work here at Impactiviti, I noticed that many of my vendor/partners were struggling with putting forward a clear (and differentiating) offering and message. So I began to consult in order to help them “discover their fit” in the marketplace. Quite unintentionally, this began to spread into helping individuals who are in career transition, because the need is the same – figuring out your professional DNA; defining your “sweet spot” role or offering; telling an effective story; having an effective verbal business card to hand out.
Increasingly, I’m serving as an outside voice to help individuals and companies unearth their purpose and define their fit. Turns out that this is a massive need, especially in turbulent times.
So – a coaching practice was born, called Clarity Therapy. And it’s based on this one core reality:

I’m mentioning all this so that when you see various posts from that site, emphasizing message clarity, professional identity, branding and differentiation, etc. – you’ll know why.
A number of your vendor/partners and some of your colleagues-in-transition have already had very productive in-depth sessions. And, as you might guess, making network connections based on the professional direction uncovered is always a big part of what I do.
If you want to learn more about the service (half-day or full-day; pricing; expectations) – here’s a quick overview. And, I put out a fun little single-topic weekly newsletter called Clarity Blend – feel free to view a sample and subscribe here.
Thanks for listening. Since I am essentially working on two (inter-related but distinct) practices, I thought I’d provide an explanation so there’s no confusion. And, if you need help with professional direction – I’m your guy. :>}
Steve – thanks for this blog post and for providing additional resources around this including the “Clarity Blend”.
As someone who has benefited greatly from this service, I highly recommend a session with Steve. His approach is methodical, positive and thought – provoking both on a personal and professional level. This is clearly a huge passion for Steve.
I can attest to every service that Steve provides our pharmaceutical and Biotech. industry. I have repeatedly gone to Steve to get his advice and guidance in searching for the right training vendor for the specific project at hand. He has made me look like a genius to my boss and colleagues countless times over the past several years. The quality of work from his he recommended vendors has always been outstanding. I have also very recently sought Steve’s advice for direction in my job search within the industry. Again, never to disappoint, Steve’s Clarity Therapy advice was instrumental in how I began to focus on what my career aspirations were and what type of organization I was seeking to match these aspirations. Steve is truly the Wizard of our industry behind the curtain.
Bob McBride
Associate Director of Training
Vertex
Sometimes in life, and especially in business, everyone needs help. Late in the 1980’s I picked up the book “Swim with the Sharks Without Being Eaten Alive” by Harvey Mackay. That book went on to be a NYT best seller and I still follow its core principles today, including: “Little things don’t mean a lot…They mean EVERYTHING.
Steve, like Harvey, is a clarity evangelist that shows how little things make all the difference in success. Steve’s process is easy, his insights are remarkable, and his results are real – Steve makes things clear.
I’ve been lucky enough to call Steve a mentor and business therapist- and I am better for it. Clarity Therapy isn’t for everyone… it requires one to first accept that we all can improve…but if you’re brave enough to understand that concept then Steve should be your go to advisor. My success started, and continues, by tweaking the little things: Steve does a great job of showing us those little things.
It’s great to see you co-mingle your two greatest gifts! Reflecting on the past 5 years there have been several times where I’ve sought you out to help me ‘see’ what was foggy to me. More importantly I trusted you with helping me to sort out what I could do, and what I shouldn’t do…
You are the first person who comes to mind for this therapy when I think about my career goals, identifying my greatest strengths, and how to leverage them.
Your new verbal business card should be ‘the doctor is in’ haha. Thanks for the priceless advice over the years.
Recently, I reached to Steve to really tap into his Clarity mindset. I had reached a point in my career where I could venture into two different directions, and was absolutely terrified of “the road less traveled”. Based on Steve’s incredible knowledge of industry trends, program opportunities, and his keen ability to pinpoint people’s talents and coach them to capitalize on groundbreaking opportunities they may not see – I am headed in a solid direction and excited about the future.
Steve is as insightful, honest, and solutions-minded as they come and I would highly recommend his Clarity program for those seeking career coaching and development. His ideas are fresh, at a time of significant change in the healthcare industry – Steve helps to chart a course for people that makes sense. Truly world class!
Andrea Pagnozzi,
Senior Manager, Learning & Development