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Why You Need to Build Your Network, Part 2

At the upcoming SPBT (Society of Pharmaceutical and Biotech Trainers) Conference, I’ll be delivering a workshop on Building Your Own Professional Network.

In Part 1 of this brief series, we looked at the fact that personal/professional networks outlast your role in any particular company.

Here’s a second reason for you to invest focused time on getting to know new people: networks have a massive multiplying factor.

As of this writing, I am connected to 1,338 people on LinkedIn (many inside the pharma industry, and many in a vast array of other industries). Each one of those people knows 10, or 30, or 50, or 100 quality folks who are not just names on a list – they are collaborators and friends.

If I have a need for a recommendation, or am helping someone find a new job, I can not only touch those directly connected to me – they potentially allow me to touch a multitude of others. And the closer the ties you build with your own “inner circle,” the more likely it is that you will be introduced into other peoples’ inner circles.

While large networks have a powerful place as far as overall reach, it’s the smaller, high-quality networks where a lot of the referring and helping gets done. As you build human and helpful ties with others over time, you will find that every person who becomes a collaborator actually brings along a host of others. And one of those, most likely, holds the key to your next job.

The mathematicians may disagree with me, but addition=multiplication when it comes to having a great network. Do the math and let’s build together!


Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

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