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Why You Need To Build Your Network, Part 3

At the upcoming SPBT (Society of Pharmaceutical and Biotech Trainers) Conference, I’ll be delivering a workshop on Building Your Own Professional Network (Workshop Period 1, Tuesday morning).

In Part 1 of this brief series, we looked at the fact that personal/professional networks outlast your role in any particular company. In Part 2, we considered the massive multiplying factor that comes from having a quality network.

Today, let’s consider this fundamental perspective about networking: The Gold is Everywhere.

Gold (valuable information, resources, connections, insight, new opportunities) is scattered throughout every room of people, every company, every organization, and every digitally-enabled network. And in order to mine that gold, we need a strategic approach to connectedness that will enable us to listen, learn, speak, and evolve. Think of your job on two levels: the responsibilities given you by your current employer; and your personal and professional responsibility to build quality relationships. Gathering gold.

Do you actually believe this? A long-term approach to building a professional opportunity network is fueled by this perspective. It becomes part of your DNA.

Social media is predicated on the notion that more connections with more people communicating with less friction will create more value – because the rich ore is distributed, not centralized.

The gold is scattered out there everywhere, not just within our department and company. And the individuals that have the humility, wisdom, and foresight to build a people-network approach to professional growth will mine more of it than others that cling to outmoded notions of some kind of corporate safety net.


Impactiviti is the Pharmaceutical Connection Agency. As the eHarmony of sales/training/marketing, we help our pharma/biotech clients find optimal outsource vendors for training, eMarketing, social media, and more.

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